KRISTY BERRIDGE: 2015-05-17

Cover Design

At Shadow Ink Press, we believe that a novel’s cover design should not only reflect the author’s artistic voice, but also keenly display the concept that the author may be trying to convey; cover art should transmit that message concisely and target the audience in which the author feels are their market. A novel’s cover is the first stage of commitment from an avid reader. Everyone shops with their eyes first, thus to achieve a demographically targeted and marketable concept is our first priority in helping the author achieve their ultimate goal – book sales. If the cover design is executed poorly or not cleverly crafted for target audiences, then what may have been an encouraging and exciting internal text can be weighed and judged as a monotonous read before even cracking the spine.

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Saturday, 23 May 2015

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